Dear GW,
I am writing this letter because I love you. I feel you are currently in a self-destructive phase with the bad behavior you have been displaying since we met.
Price raises, corporate tinkering with the stores, a substandard ruleset...
Despite that I still like you...a lot. I want to help. Let me give you some advice.
First, you have screwed the pooch (pun) concerning Thunderwolves. Your players really like them. They like them so much that they have been busy converting them, kit-bashing them, and buying alternative models from your competitors. Yup, classic capitalism in action, there was a void and someone filled it. Several someones at the time of this letter. Let me tell you, your competitors are churning them out. Fast, pretty, and inexpensive.
Flat out, you are losing the market share. Sure, you might exert some will and ban alternatives from 'ard Boyz or Adepticon but, that is only a stop gap measure.
You need to get off your bum and get your own product out. Of course, I have some qualifiers. Allow me to illuminate them.
1. They must be pretty. You already do this really well.
2. They need to be plastic. Again, something you can do.
3. They need to be packaged advantageously. This means five to a box, with enough bits to customize them.
4. They must be inexpensive. You really really suck at this part. This will be painful but if you want to win back the market share you have to be prepared to lose some profit margin. In the end, you can only ever blame yourself. Also, your competitors are selling them for about $7-8 per model.
I know this has been painful for the both of us. I am only telling you this because I love you.
I won't mention the 25th Anniversary BattleTech Introductory Box that has 26 models in it and all of the supporting material for only $50. I think I'll cover that next time.
Yours,
Brother Vizlani
Monday, April 11, 2011
Monday, April 4, 2011
What a Day!
I did not attend Adepticon this year. I may never reach a point where I am good enough to justify a four-day trip to Chicago to play 40K.
What I did do on Sat. was take part in my local GW's tournament.
2000 pt Last Man Standing
The rules are simple. No reserves unless they deep strike or outflank. No walking on from your board edge. Three turns or 30 minutes, whichever comes first. If it dies, it does not go into the next game. Same with immobilized or weapon destroyed results, they carry over into the next game. Using a techmarine you can repair damage "in game". Reloads are available for one-shot weapons (combi-, hunter-killer, etc.).
The goal is to be the, "Last Man Standing".
I won't bore you with details except to say, I placed third. I survived the seventh and final game with 522 points of BA intact. Dark Eldar took first with 943 points. Black Templar finished second with 602 points.
Fun was had by all. The F-bomb was dropped on several occasions. Someone got chewed out. Like I said, a great time.
For my troubles I scored a box of Death Company. Using all the bits in the box I intend to kit out a full assault squad and dress up my BA (bone-stock SM miniatures) like proper Angels of Death.
Look for another post soon, with my views on how GW can still pull a win concerning Thunderwolf Cavalry.
What I did do on Sat. was take part in my local GW's tournament.
2000 pt Last Man Standing
The rules are simple. No reserves unless they deep strike or outflank. No walking on from your board edge. Three turns or 30 minutes, whichever comes first. If it dies, it does not go into the next game. Same with immobilized or weapon destroyed results, they carry over into the next game. Using a techmarine you can repair damage "in game". Reloads are available for one-shot weapons (combi-, hunter-killer, etc.).
The goal is to be the, "Last Man Standing".
I won't bore you with details except to say, I placed third. I survived the seventh and final game with 522 points of BA intact. Dark Eldar took first with 943 points. Black Templar finished second with 602 points.
Fun was had by all. The F-bomb was dropped on several occasions. Someone got chewed out. Like I said, a great time.
For my troubles I scored a box of Death Company. Using all the bits in the box I intend to kit out a full assault squad and dress up my BA (bone-stock SM miniatures) like proper Angels of Death.
Look for another post soon, with my views on how GW can still pull a win concerning Thunderwolf Cavalry.
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